Data Export Controls

August 2, 2022

Data Export Controls prevent you from sending data to destinations when this action violates data privacy or data use agreements.

Overview

Data Export Controls let you classify data sources and destinations. The classifications you apply determine when data can or cannot be exported to a destination. This feature consists of:

  • Data Export Controls: You can set Data Export Controls on data sources. When set on a data source, these controls restrict how that data source and its traits can be used.
  • Data Export Labels: You can set Data Export Labels on destinations. When set on a destination, these labels identify how the destination uses data. See Add Data Export Labels to a Destination to learn how to add export labels to a destination.

Based on the classifications applied to a data source and destination, the export controls stop you from:

  • Adding a trait to a segment when the trait belongs to a data source that has a data export control that is incompatible with a data export label on one or more of the destinations that the segment is mapped to.
    For example, say a segment is mapped to a destination with the export label This destination may enable a combination with personally identifiable information (PII). Export controls stop you from adding a trait to that segment if the data source that the trait belongs to has a data export control that says Cannot be tied to personally identifiable information (PII).

  • Sending any data to a destination which has a data export label that is blocked by a data export control on any of:

    • The data source of an included trait;
    • The data source of a trait that is used in an included segment;
    • The profile merge rule leveraged by an included segment;
    • Any of the data sources that an included segment’s profile merge rule uses.

Data Export Controls are available automatically for all Audience Manager customers. However, you need administrator permissions to add export controls to a data source. Adding export labels to a destination requires administrator permissions or sufficient privileges to create or edit a destination.

Controls and labels defined

Data Export Controls provide the following controls to help you classify data sources and destinations.

To block data delivery, you must classify a data source with an export control and add an export label to a destination. If you apply export controls to a data source or destination only, this feature will not restrict data delivery. When set on both the data source and destination, the export controls will limit the traits you can add to a segment and prevent sending the segment members to a destination.

Additionally, at least one export label must match an export control before data delivery restrictions take effect. For example, say you add the PII export control to a data source. Next, you add the on-site targeting label to a destination. In this case, export controls will not limit data delivery because the settings do not match. However, if you add the PII export label to the destination, the export controls will block the export.

IMPORTANT
You can not block the export of a segment by placing a data export control on the data source of the segment, you must set the control on either of:
  • The data sources of the traits used in the segment;
  • The profile merge rule leveraged by the segment;
  • Any of the data sources that the segment’s profile merge rule uses.
Data Export Controls for a Data Source
Data Export Labels for a Destination
Description
No restriction
n/a
By default, export restrictions are not set on new data sources and destinations.
Cannot be tied to personally identifiable information (PII)
This destination may enable a combination with personally identifiable information (PII)

When selected, you cannot:

  • Add traits to segments mapped to destinations that use PII.
  • Map segments built with a trait from the data source to destinations that use PII.

This is often required by third-party data providers and when using data sources that contain ad/media tracking information.

Cannot be used for on-site ad targeting
This destination may be used for on-site ad targeting

When selected, you cannot:

  • Add traits to segments mapped to destinations that customize ad delivery based on a visitor's web-browsing history.
  • Map segments built with a trait from the data source to destinations that customize ad delivery based on a visitor's web-browsing history.
Cannot be used for off-site ad targeting
This destination may be used for off-site ad targeting

When selected, you cannot:

  • Add traits to segments mapped to destinations that re-target users on other sites.
  • Map segments built with a trait from the data source to destinations that re-target users on other sites.

Often required when working with data from social media platforms.

Cannot be used for on-site personalization
This destination may be used for on-site ad personalization

When selected, you cannot:

  • Add traits to segments mapped to destinations that customize content based on user interests or web-browsing history.
  • Map segments built with a trait from the data source to destinations that customize content based on user interests or web-browsing history.